My mind goes on a drip.
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Amanda, 19
Studying Media & Communication
Singapore Polytechnic
A blog created for Design&Illustration module
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Tuesday, November 10, 2009, 12:10 AM
SHRED it.
This post will be a combination of our week 3 and week 4 lesson because it's about the same monkey/animal.So we learnt about SHRED, which stands for Science, HUH?, Emotion, Response, Deconstruct.
For this, we have to work backwards when analyzing/designing a print ad.
I shall try to apply these on the recent print ad I made for Mon Mon Marshmallows.
Mon Mon MarshmallowsDeconstruct: Breakin down; dismantling what I want to convey
So I wanted to convey a fun and vibrant message to my TA, to tell them that MMM is a really exciting snack that they'll want to taste!
So I guess I can break down that print ad into...
- the happy bouncy monkey
- the bright colours used
- the tagline
Feel happy about it! Think positive~
Response: Call-to-action
Persuade their parents to buy it because it looks so fun.
HUH?: I hope it grabs attention because of the bright colours! So children will go 'HUH' when they look at it.
Science: Using proven methods which works.
One of which is that children likes bright colours.
Hence the usage of bright colours.
A cute and friendly looking monkey helps too.
In conclusion, SHRED is important because it helps us understand how the print ad should look like. I guess we can also SHRED advertisements we see in our everyday lives.
All right, that's it for today. Sorry about the long overdue post! :D
All right, I'm bringing back my Mon Mon Marshmallows poster again for yet another reason! During week 4 lesson, we were all asked to critique each other's work.So for mine, it was pretty obvious!
The font for the tagline. I bet no one can see it properly as well.
Next, it was the Mon Mon word, I was told to change it to give a more 'Blocks' feel to it.
Lastly, the bananas on the tree. My group suggested to change them to marshmallows instead.
I shall edit the poster and put it up next week! So, till then, See you! :D
P/S:
Oh and I almost forgot, I have a surprise mascot awaiting too.............
Her name is Yubaru and she's a pregnant ninja.
She was borned out of my Events Management and Promotions group's brainstorming session during a tutorial with Ms Lum!
Yubaru also became our group's name, 'Yubaru Ninja Assassin Squad' due to unforeseen circumstances! Hence, she is now a proud representative of our group.
& I must say, she would never have been born if not for the tablet. Hence, I must thank Ms Nga and the module DI for that. Muahahaha.
