My mind goes on a drip.
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Amanda, 19
Studying Media & Communication
Singapore Polytechnic
A blog created for Design&Illustration module
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Sunday, November 1, 2009, 4:10 PM
Lesson 2: Adventures of the Monkey King
Lesson 2: Single Point ActivityThis week, we're dealing with animals again!
Once again, we got to draw lots from a box and fortunately or (unfortunately), it was a monkey for me. So we paired up with another person who had the same animal and anticipated the next activity that was to commence.
Monkey~!Some points noted for the day...
Point 1: It reinterated what we're learning in our current modules.
Say, in Public Relations, we have to constantly remind ourselves what is the key message(s) we want to convey, who's our target audience (TA) and what action we expect the TA to take once we execute our plan. Hence, this DI lesson also taught us the essence of designing for an advertisement/mascot by taking into account who our TA are.
So there were a few important points that have to be decided between my partner (Shawn) and I before we began designing our mascot. The product designated for us was bananas initially, but we later requested for banana marshmallows instead because we felt that thinking up ideas for a product like banana was a bit tough.
So these were some of the things we came up with when we were brainstorming.
- Name of product: Squishy Nana, Nana Marsh, Boosh, Mojo Softies, Squish Squish, Mon Mon Marshmallows
- Description: Soft, chewy, organic banana juice contained, soft pale yellow colour, bite size, nutrional
- Product Benefits: Healthy, fun, tasty, flexible, soft enough to avoid choking
- Target Audiences: Children
In the end we decided the end product which will be called...
Mon Mon Marshmallows (MMM)
...because the name sounds catchy.
I can imagine children chanting 'Mon Mon, Mon Mon, Mon Mon,' whenever they enter the sweets section in the supermarket with their mothers.
So what is this product exactly? It is a fun and exciting marshmallow with real organic banana juice contained. It'll be so juicy it will spuirt in your mouth like a xiaolongbao (chinese soup dumpling).
Here's a rough idea of how the mascot will look like as well! It's gonna be the Monkey God (Sun Wu Kong) that almost every little children will have heard of! Pardon the Halo I drew in the picture below though, as I said: This is a rough sketch so nothing's confirmed yet. :)
Drew this ah beng while discussing about our product. Even Ah Bengs love our new banana product. Just look at the tattoo near his chin which expresses his love for Mon Mon. We even joked about having him as our seller for the marshmallows. But of course he's going to scare all the children before they even see the product!In my opinion, an appropriate seller would most probably be a young female in her late teens who has a friendly face and a wide smile all the time! Someone like...
.
.
.
.
.
.
HER.
Okay, I'm really just kidding. The red hair is photoshopped by the way, so erase the Ah Lian thoughts. HA!
This is our intended response from our TA (children)! For them to say I Love Mon Mon and pester/persuade their parents to get them some!
We also received a tablet for a semester. After a few trials, it's actually pretty fun and easy to use! Drawing on a pc has never been so easy, seriously. I think I'm totally saving up some money to get a tablet for myself now.Now that I have a tablet, MMM's mascot is going to come alive!
I'm sure the MMM will be the next big hit!
"Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon Mon"